Glossary
ADDIE: definition
ADDIE is a five-step model for designing training: Analysis, Design, Development, Implementation and Evaluation.
The five steps, applied to a video
| Step | Question | For a training video |
|---|---|---|
| Analysis | What problem, for whom? | The audience, the gap to close, constraints (language, phones) |
| Design | What objective, what flow? | The one-sentence objective, the scene-by-scene plan |
| Development | Build it | Script, drawing, voice, subtitles |
| Implementation | Deliver it | LMS, intranet, chat, when in the programme |
| Evaluation | Did it work? | Views, quiz, feedback from the floor, then an update |
Example
An L&D lead applies ADDIE to a payment call-back procedure: the analysis shows mistakes come from time pressure, the objective becomes “call back on a known number”, the video is made, sent to the finance team, then evaluated with a test call three months later.
The model and its critics
ADDIE is often called too linear. In practice teams iterate: with a tool like EducPilot, design and development loop quickly (plan, storyboard, annotation, next version).
Related terms
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